Automated Social Media Posting

Automated Social Media Posting

Overview

Automatically publish AI-generated product promotions to your connected Facebook and Instagram accounts with seamless Hike integration.
 
Key Benefits
• Generate engaging product descriptions automatically.
• Reduce manual effort in creating social media posts.
• Maintain consistent marketing activity across platforms.
• Promote products across connected social accounts.
 
Setting Up Automated Social Media Posting

Before activating the workflow, you must provide your Facebook and Instagram credentials obtained through Meta's developer platform.
 
Required Fields

Field
Description
Facebook Access Token
Access token generated from your Meta Business App
Facebook Page ID
The ID of your Facebook Business Page
Instagram Access Token
Access token generated from your Meta Business App
Instagram Account ID
The ID of your Instagram Business Account
 


Once all required fields are entered, click Activate to enable automated social media posting.
 
How to Generate Your Tokens (One-Time Setup): You can click on Setup Guide for detailed Information.



 
Step 1: Create a Meta Business Account
Visit business.facebook.com and create a Meta Business Account.

Step 2: Create a Meta Developer App
• Visit developers.facebook.com
• Navigate to My Apps.
• Click Create App.
• Select Business as the app type.
• Connect the app to your Meta Business Account.

Step 3: Add Required Products
From the App Dashboard:
• Click Add Product.
• Add Facebook Login.
• For Instagram integration, enable the Graph API.

Step 4: Create a System User
• Open Business Settings.
• Navigate to Users > System Users.
• Click Add and create a System User with the Admin role.

Step 5: Assign Assets
Assign the following assets to the System User with Full Control permissions:
• Facebook Business Page
• Instagram Business Account

Step 6: Generate a Permanent Access Token
• Click Generate New Token.
• Select your Meta App.
• Choose Never Expire.
• Enable the following permissions:
• pages_manage_posts
• pages_read_engagement
• pages_show_list
• pages_manage_metadata
• instagram_basic
• instagram_content_publish
• Copy and save the generated System User Token.

Step 7: Retrieve Facebook Page Information
Using the Graph API Explorer, run the following request:
GET https://graph.facebook.com/v19.0/me/accounts?access_token=SYSTEM_USER_TOKEN
The response will return your Facebook Page ID and Page Access Token. Save both values for later use.

Step 8: Retrieve Instagram Business Account ID
Run the following request:
GET https://graph.facebook.com/v19.0/{PAGE_ID}?fields=instagram_business_account&access_token={PAGE_ACCESS_TOKEN}
Copy the returned id value. This is your Instagram Business Account ID.
 
Mapping Values to Hike Fields

Hike Field
Value Required
Facebook Access Token
access_token obtained in Step 7
Facebook Page ID
id obtained in Step 7
Instagram Access Token
Same value used for Facebook Access Token
Instagram Account ID
id obtained in Step 8
 
Additional Resources

For more information about Meta APIs and permissions, refer to the Meta Pages API Documentation available through the Meta Developer documentation portal link below.

https://developers.facebook.com/docs/pages-api/getting-started


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