AI workflow: Post your products automatically to your Social media platform (Facebook and Instagram)

AI workflow: Post your products automatically to your Social media platform (Facebook and Instagram)

With this AI workflow, you can seamlessly post your Product and its description to your social media pages on Facebook and Instagram. 

Key points about this feature: 

• Generate engaging product descriptions automatically with just one click.
• Reduce manual effort in creating social media posts.
• Maintain consistent marketing activity across platforms.
• Promote products across connected social accounts (Facebook and Instagram).
 
This will boost your product marketing capability manifold and will help reach broader audience via social media.

How to Set Up Automated Social Media Posting

Automatically post your products to Facebook and Instagram with AI-powered content and seamless Hike integration. This guide walks you through the one-time setup to connect your social media accounts.

Prerequisites

  • Active Hike Plus plan with AI Credits available.

  • A Meta Business Account (business.facebook.com).

  • Admin access to your Facebook Page and Instagram Business Account.

Activation

  1. Log in to your Hike POS dashboard.

  2. Navigate to AI Workflows.

  3. Locate the Automated Social Media Posting card.

  4. Click Activate and proceed with the setup.


A new window will slide out where you need to add the social media details.


One-Time Token Generation (Step-by-Step)

Follow these steps carefully to generate the tokens and IDs you'll need. This is a one-time process.

Step 1: Create or log in to your Meta Business Account at business.facebook.com.

Step 2: Go to developers.facebook.com → My Apps → Create App → choose Business as the app type → connect your Business account.

Step 3: In the App Dashboard:

  • Click Add Product and add Facebook Login.

  • For Instagram, add the Graph API product.

Step 4: Go to Business Settings → Users → System Users → Add a new System User with the Admin role.

Step 5: Click Add Assets and assign both your Facebook Page and your Instagram Business Account to this System User with Full control permissions.

Step 6: Click Generate New Token:

  • Select your Meta App.

  • Choose Never Expire.

  • Tick the following permissions: pages_manage_posts, pages_read_engagement, pages_show_list, pages_manage_metadata, instagram_basic, and instagram_content_publish.

  • Copy the generated System User Token (you will use this in the next steps).

Where Each Value Goes in Hike

Once you have all the tokens and IDs, enter them into the corresponding fields in the Hike setup screen:

Hike FieldValue to Enter
Facebook Access Token
A System User token that has that Facebook Page added as an asset.
Facebook Page IdFacebook Page ID
Instagram Access Token
A System User token that has that Facebook Page added as an asset.
Instagram page Id
This is the Facebook Page ID that is connected to the Instagram Business account

Next Steps

After saving your tokens, the setup is complete! Hike will now use your AI credits to generate engaging content and automatically post your products to your connected Facebook Page and Instagram Business Account.

How to post on Social Media:

Once the workflow is active and live, you will see an option to post your product description on the social media on the product page.



On the next page, you will be able to check the details of the post for social media and directly post from there with any changes or updates.


Please note that AI credit will be used once you click on Post to Social Media button on the product page.

Additional Resources

For more information about Meta APIs and permissions, refer to the Meta Pages API Documentation available through the Meta Developer documentation portal link below.

https://developers.facebook.com/docs/pages-api/getting-started